At All About The Box Co. ("AATBOX", "we", "us", or "our"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit aatbox.com, make a purchase, create an account, or otherwise interact with our website and services.

By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who We Are

AATBOX is the trading name of All About The Box Ltd.

Our site and our app are operated by Shopify ("We"). We are registered in England and Wales under company number 17163976, whose address is: 1 Chatton Grove, Newcastle Upon Tyne NE52FQ

If you have any questions about this Privacy Policy or your personal data, please contact us at:

Email: hello@aatbox.com

2. Information We Collect

We may collect the following categories of personal information:

Information You Provide

Name
Billing and delivery addresses
Email address
Telephone number
Account login information
Purchase history
Customer support enquiries
Product reviews or feedback

Payment Information

Payments are processed securely by our payment providers. We do not store your full payment card details.

Automatically Collected Information

When you browse our website, we may automatically collect:

IP address
Browser type and version
Device information
Operating system
Pages visited
Date and time of visits
Referring website
Shopping behaviour
Cookie identifiers

3. How We Use Your Information

We use your information to:

Process and fulfil your orders
Manage your account
Provide customer service
Process returns and refunds
Send order updates
Improve our website and customer experience
Detect and prevent fraud
Comply with legal obligations
Send marketing communications where you have opted in

4. Legal Basis for Processing (UK GDPR)

Where applicable under UK GDPR, we process your personal information because:

It is necessary to perform a contract with you.
We have a legitimate business interest.
You have given consent.
We are legally required to process your information.

5. Marketing Communications

If you subscribe to our newsletter or opt into marketing, we may send you information about:

New product launches
Exclusive offers
Promotions
Company updates

You may unsubscribe at any time using the link in any marketing email or by contacting us.

6. Cookies

We use cookies and similar technologies to:

Keep your shopping basket working
Remember your preferences
Improve website functionality
Measure website performance
Analyse visitor behaviour
Deliver personalised advertising where permitted

You can manage cookie preferences through your browser settings or our cookie consent banner.

7. Sharing Your Information

We only share your personal information where necessary with trusted third parties, including:

Payment processors
Delivery companies
Website hosting providers
IT service providers
Email marketing providers
Analytics providers
Fraud prevention services
Professional advisers
Government or regulatory authorities where legally required

We do not sell your personal information.

8. International Transfers

Some service providers may process personal data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent legal mechanisms.

9. Data Security

We use appropriate technical and organisational measures to protect your information against:

Unauthorised access
Accidental loss
Alteration
Disclosure
Misuse

Although we take reasonable precautions, no online system can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as necessary to:

Fulfil your orders
Provide customer support
Meet legal and tax obligations
Resolve disputes
Prevent fraud
Enforce our agreements

When information is no longer required, it is securely deleted or anonymised.

11. Your Rights

If you are located in the United Kingdom or European Economic Area, you have the right to:

Request access to your personal information
Correct inaccurate information
Request deletion of your information
Restrict processing
Object to processing
Withdraw consent
Request data portability
Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise your rights, please contact us at privacy@aatbox.com.

12. Children's Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate consent, we will delete it promptly.

13. Third-Party Websites

Our website may contain links to external websites or services.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or our business practices.

Any updates will be published on this page with a revised "Last Updated" date.

15. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact:

All About The Box LTD

Email: hello@aatbox.com

Website: https://aatbox.com

Your Privacy Matters

We believe trust is built through transparency. Our commitment is to handle your personal information responsibly, securely, and in accordance with applicable data protection laws.